Blogger has set out to create the easiest publishing platform on the web in order to make blogging accessible to the masses. Users can go to Blogger.com and quickly create a blog, personalize its look and feel, and share their thoughts, photos, videos, and more. A free service, and available in more than 40 languages, Blogger welcomes voices across the globe and provides users the means to effortlessly show off their content to an audience of millions.
In order to attract happy and talented publishers, Blogger became the first Google AdSense API partner in February 2006. The original implementation allowed publishers to easily sign up for AdSense, place relevant Google ads on their pages, and keep 100% of the AdSense revenue. In early 2009, Blogger released an even tighter integration that featured a dedicated 'Monetize' tab in the user dashboard. In addition to making it easier for publishers to sign up for AdSense, Blogger began automatically deploying optimized ad configurations based on each user's chosen page template.
Source: http://code.google.com/apis/adsense/docs/casestudies/blogger.html
Source: http://code.google.com/apis/adsense/docs/casestudies/blogger.html
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